Why We Need SEM - Hit rates, Branded image

SEM can be separated into PPC and SEO:

Why We Need SEM?

• High hit rate, PPC - Pay per Click can increase 3~ 10%; SEO - Search Engine Optimization of the first three pages can increase up to 90% hit rate.
• High accuracy and conversion rate.
• Creating a branded image, 36% of the browsers believe the top three websites of a search as a leading brand (eMarketer).
• Low CPC (Cost Per Click), high accuracy.

Combining the points about, you can really understand the characteristic of SEM. High hit rate, high exchange rate with a low CPC.

No wonder why for the past few years SEM has become the advertisers' favorite choice. SEM still has an unlimited potential for future growth. And in America the percentage of SEM over the internet marketing has secured its position to becoming the most import form of internet advertising's tool.

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