PPC Introduction - Ranking is Based on a Bidding Policy

Pay per click (PPC) is the most common form of SEM. Firms or advertising consultant suggests the keywords they want to purchase, and through bidding every keyword is charged according to the hit rate and the placing of the website. Firms can control their daily budget by placing a cap. However it is presented differently on yahoo and Google, further explanation can be seen through the images below.

The way PPC advertising is presented with Baidu

The way PPC advertising is presented with Baidu

Description: The area circled by blue is the keyword; the area circled by purple is how PPC advertising is displayed. Ranking will be determined by your bidding.

The way PPC advertising is presented with Google

Description: The area circled by blue is the keyword; the area circled by purple is how PPC advertising is displayed. Ranking will be determined by your bidding.

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